When I asked my aesthetician Elizabeth about face wash, I told her it seems like a big waste of money because it just washes right off. The product doesn't have time to really affect my skin much. Elizabeth said "Well, you have to rub it in for about a minute every time!" Oops. Why had I never realized this? It makes perfect sense, but I guess I was 1) lazy 2) busy 3) unsure it really did much. She explained that washing your face 1-2x a day and actually massaging in the product makes a huge difference. You get the blood circulating, the skin truly clean, and you give the product that you spent your hard-earned money on a chance to work!