The Most Important Lesson I Learned This Year

The Most Important Lesson I Learned This Year

oh 2017, I'm sorry about the political shit-storm you had to face. and the environmental struggles that are causing so much unrest. I hope things ease up in the new year. however, I also thank you for the sweetness you've brought into my life. getting married was a huge life change, and our wedding was the happiest day of my life to date. in between the cracks, this year has been really inquisitive for me. it felt like I spent every single day tackling one philosophical question after another. what does a long-term friendship look like when your path diverges from your best friend's? how much of who you are is defined by your career? how do you stay calm amidst the craziness? how do you build the foundation to a solid marriage? I spent a lot of time pondering these questions, and I've come to learn that's just who I am. existential crisis jane. every other day I have a new one, and that's okay. 

amidst all of the madness, the most important lesson that I learned was this: it's okay to change your mind. I started this blog because I just had to DO SOMETHING. I was deep in wedding planning and I needed to find a way to carve out time for myself and my creativity, and I wanted it to have nothing to do with my friends, family or wedding, just me. I craved an activity that brought joy into my life without being dependent on another person. I began be like family as an entertaining blog, and then three months in, I got sick of talking about dinner parties. how could that have happened so quickly? I was sure my idea was revolutionary, brilliant, a perfect fit. I quickly realized I needed more freedom, more breathing room, more topics to talk about... but how could I do that without losing my "niche audience"? the truth is, if something feels stale, you must change it. jump outside of your comfort zone as quickly as possible, and shift gears before you drag yourself and your idea into the grave. 

the moment I made this change, I felt like 500 tons of sheet rock had been lifted from my shoulders. I was on a yacht sailing away from the pressure of pieces that took a herculean effort to put together, like this cinco de mayo fiesta. I was moving closer to what made me happy about this blog: connecting with friends and readers about what's going on in our lives easily.

so, just like that, BLF turned into a lifestyle blog. I suddenly had the right to talk about whatever I wanted including travel, friendship, relationships. all it took was a shift in my mindset. I had to tell myself that it's okay to let your vision change. It's good to let go of something that no longer serves you. it's scary in the moment, but if you're following your gut feeling, the reward greatly outweighs the risk. 


another reason that I began this blog was because ever since I have been a little girl, I dreamt of being an entrepreneur. ask my family or my closest friends, they'll tell you I always have some new biz idea up my sleeve; the perfect luxury-gift-box, an online vegan bakery, an all-day cafe, a boutique catering company, the list is endless. over the last month, I've been working on a new business idea with my friend (hi jess!) and we are both so excited about it! I'm not quite ready to share the details... but I promise, once it's all finalized, you'll be the first to know. 

with the new concept taking up so much of my free time, I've been left with very little time/energy to focus on the blog. which means, we've come full circle. what was I do? I started this blog nine months ago... am I just to abandon it in the favor of a novel idea? I was brought back to my scenario from earlier: can you just stop in your tracks, and turn around? can you make a change, just like that? my belief is that YES, you can and I should. and I am.

while I still intend to share my favorite cookie recipes, talk about modern etiquette, and post photos from our adventures, this blog will have to take a back-seat, at least temporarily. I will be posting as often as I can, but likely, once or twice a month. there will be no weekend cast, but occasionally I'll share awesome products I adore. I hope that despite the slow down, you'll continue reading and remain a part of this community.

I wish you all a new year that's full of love, laughter, new joys, new successes, new ideas, personal and professional growth, and a whole lotta change for the better.

peace out 2017. thanks for the unbelievably beautiful memories. 

What Are Your Goals This Year?

What Are Your Goals This Year?

the weekend cast

the weekend cast